Saab wants to branch out, to expand its appeal beyond its tried and true, almost cult-like following. It wants a more affordable, sportier car, one that can compete in the promising premium sport compact market, with the likes of the Acura RSX and the Volvo S40, maybe even with a new, smaller Audi, BMW and Mercedes-Benz.
Problem is, Saab doesn't have a lot of extra cash lying around. But it does have a distant relative, one located halfway around the world, that builds a car that's the right size, with a de-bugged powertrain that includes something Saab doesn't have but that's becoming increasingly desirable to Saab's desired buyer: all-wheel drive. That relative is Subaru, partly owned by General Motors, which owns Saab. The car is the Subaru WRX, a de-tuned, street-legal version of a World Rally Championship winner. As is, the WRX is too rough and unrefined for Saab, but with careful modifications to suspension and interior fitments and incorporation of Saab-specific design elements, it might give the company a contender pending something better to come.
From this has come the 2005 Saab 9-2X. It looks like a Saab. It establishes a new, lower cost of entry for people who want to own a Saab. It adds a lighter, more powerful, more compact, sportier package to Saab's line up. What more could buyers want?
Well, how about a car that feels like a Saab, with the polish and refinement buyers to whom owning a Saab is a statement of status expect. One that delivers a fully integrated, satisfying driving experience regardless of setting and conditions, of road, climate and context. Just as important, one in which Saab owners will feel immediately at home, perfectly comfortable and at ease with how the car fits them, with all the right tactile and visual feedbacks.
Against these measures, the 9-2X comes up short, not by a lot in all areas, but by enough in enough areas that people who want a Saab and all that a Saab has come to mean should think long and hard before signing on the dotted line.
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